Dinamo E-Racing · university motorsport team.
From rebuilding the team to Formula E
A team rebuilding its activities, a prototype still under development and an opportunity to exhibit at Formula E. I initiated contact and worked with the president and the other departments to coordinate partners, resources and stand preparation.
Organizing to move forward.
Integrated tracking
Products and inventory
Products organized in the tracking system.Revenue and profit
Connected sales information.Cash flow
Integration with financial tracking.
I built an Excel inventory tool that calculated remaining stock, revenue and profit and fed into cash flow tracking.
I moved from sales into marketing, connecting how we presented the team with our relationships with prospective partners.
I directly coordinated up to ten people and supported the president in rebuilding the team.
My role in detail
Within a team of about 45 members, I worked with the president and the other departments; my direct coordination focused on administrative functions. I connected sales and financial tracking through Excel formulas, lookups, validation and charts, without VBA. I developed the inventory spreadsheet without AI assistance. It brought stock, revenue, profit and cash flow into one system.
Learning to delegate
As a director, I still took on operational tasks that I could have shared with the team. That left less time for management decisions and developing people. I began paying more attention to assigning responsibilities and following up on delivery; this remains an area I am working on.
Recovering knowledge and opening doors.
I initiated contact with the Formula E organizers. After our visit in March 2024, I resumed the conversation in August with a proposal to exhibit.
The initial approach to Hankook did not lead to an agreement. Once the stand was confirmed, I returned with a proposal tied to the event and our need for tires.
2024
March
Visit to the E-Prix
August
Proposal revisited
Sept.
Records recovered
Late October
Response received
December
Team exhibition
Negotiating with Hankook
Initial approach
First conversation without an agreement
Event-specific proposal
Exhibition and tire requirements
Formalized partnership
Hankook as the team's main sponsor
Partnership context
The earlier approach had not led to a partnership. Once the exhibition was confirmed, I could present a more concrete proposal: participation in an event where Hankook was the main sponsor, along with the prototype's need for tires. I renewed the relationship and helped formalize the partnership; Hankook became the team's main sponsor.
Visit in March 2024 · before the December exhibition
Recovered knowledge
Undocumented records
Contacts and materials unavailable to management
Reusable information
Recovered contacts and a sponsorship letter as a reference
How I recovered the records
In September 2024, while investigating old accounts, I found an institutional Drive that had not been documented for management. I recovered contacts, data and materials; a historical sponsorship letter became a reference for the layout and structure of our proposals.
More photographs
Context of the records
Preparation · December 2024
Arthur Hubinger's personal collection · team record.
Record from Dec 5, 2024, from the personal collection. It provides context for collective preparation; it does not attribute mechanical design or work to Arthur.
Team assembly · video still
Arthur Hubinger's personal collection · team record.
Still at 2.581 seconds from a video in the personal collection. Preparation in December 2024; it does not identify participants or attribute individual mechanical work. No audio or reconstruction.
Dinamo workshop record: chassis and bodywork under development. The image does not show a completed vehicle.
Arthur Hubinger's collection · photograph used with permission.
Dinamo context confirmed by Arthur; the date of the scene is not established. The record does not attribute individual authorship of the mechanical design.
Record from Dinamo's workshop.
Arthur Hubinger's collection · photograph used with permission.
Dinamo context and use confirmed by Arthur. Date of the scene not established; team record, without individual attribution of the mechanical design.
Preparing as a team.
My coordination during preparation
Resources
Partners and supplies
Communication
Liaison with the organizers
Stand
Exhibition preparation and organization
The team arranged Formula 4 tires through Vicar and their collection in São Paulo; the technical team adapted the wheels and suspension.
Confirmation arrived in late October. With no prototype ready for display, the team reorganized its work for the December exhibition.
Work initially estimated at four months was concentrated into about one month.From proposal to confirmation
I initiated contact by introducing Dinamo and asking whether we could participate in the event. In August 2024, I sent the proposal to exhibit the car; the response came in the final days of October. With no prototype ready for display, the team concentrated work initially estimated at four months into about one month. I worked with the president on administrative coordination, resources, communication and the stand; the technical departments designed and built the vehicle.
A collective achievement.
Together, we exhibited our first electric prototype at the São Paulo E-Prix in December 2024, as exhibitors.
The prototype was still under development; its technical construction and the exhibition were collective achievements.
More photographs
Context of the records
Prototype at the stand · December 2024
Arthur Hubinger's personal collection · team record.
Record from Dec 6, 2024, during preparation for the team's exhibition at the São Paulo E-Prix. The prototype was under development. The scene does not establish technical validation or sponsorship terms.
Team at the event · December 2024
Arthur Hubinger's personal collection · team record.
Record from Dec 6, 2024. Collective participation in the event, without identifying third parties or attributing partnerships to brands in the setting. Full frame; incidental badges have no legible data in the maximum 1,200-pixel derivative.
Interaction at the stand · video still
Arthur Hubinger's personal collection · team record.
Still at 31.023 seconds from the personal collection, dated Dec 7, 2024. Record of interaction with the prototype, without attributing a broadcaster or endorsement or establishing that it was aired. No audio or reconstruction.
Announcing our participation
Exhibition announcement · December 2024
Conversations at the E-Prix
Carlos Lee
CEO of Hankook Tire Brasil. The president and I spoke with him and received a barter arrangement including access to the starting grid before the race.
Ricardo Takahira
Engineer and one of the pioneers of Electric Formula SAE in Brazil. We spoke for about two hours at the stand.
Behind the scenes
I worked on organizing the stand, communicating with Formula E management and handling event information. I helped coordinate with UFSCar to announce Dinamo's participation. At the event, I spoke with professionals from the FIA and motorsport. The vehicle assembly, completed by the team just before the exhibition, remains a collective achievement of the technical departments.